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Capital One, FIS, Accenture, GfK, McKinsey execs to address mobile payments and retail

Capital One, Google, Discover, FIS Global, Worldpay, Hewlett Packard, NEC, Accenture Digital, GfK Financial, McKinsey & Company, Aite Group, and Zooz Executives Among Presenters at 2016 Mobile Payments Conference in Chicago.

Influencer Relations: A primer on identifying influencers, engaging and measuring success

“Influencer Communications,” or “Influencer Engagement” is more than a buzzword; it’s a formula that combines multi-channel advocacy, content and social marketing with "traditional" public relations and corporate communications. From analysts and media to customers, employees and partners, the types of influencers — and ways they’re in which they’re engaged — vary, and are what make this method unique. Check out my latest post on Shaping Influence for insight on identifying influencers, engaging and quantifying success. Click here >>>

Influencer Content Holds User Attention Seven Times Longer than Display Ads

 The latest installment in Shaping Influence sheds light on some very interesting data. Findings from Collective Bias's Time on Content feature, which offers a key indicator as to the relevancy of influencer content, consumers view their influencer content for an average duration of two minutes and eight seconds—almost seven times longer than the digital display ad average of 19.2 seconds based on viewability standards measured by Moat Analytics. Click here to read more on this compelling report >>>

Counting on 'Social Capital': The New Way to Evaluate Entrepreneurial Worth

 The latest on Shaping Influence. In this post, contributor Chris Hale, CEO and Founder of kountable, Inc., talks about developing Social Capital. Click here to read Chris's insight on how you can attract, engage and convert influencers >>>