The latest installment in Shaping Influence sheds light on some very interesting data. Findings from Collective Bias’s Time on Content feature, which offers a key indicator as to the relevancy of influencer content, consumers view their influencer content for an average duration of two minutes and eight seconds—almost seven times longer than the digital display ad average of 19.2 seconds based on viewability standards measured by Moat Analytics. Click here to read more on this compelling report >>>