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PR Agency: How raising visibility aligns with raising capital
Top PR

[caption id="attachment_175" align="alignleft" width="150"] How strategic PR helps private equity firms raise money[/caption]

 What private equity firms need to tell their story While the private equity market remains robust, it’s no longer a given that firms will make the kind of money they did just a few years back. In the fourth quarter of 2012, U.S. private equity activity hit a lofty high—with 1,070 deals closed to the tune of $190 billion, according to PitchBook. Fast forward to mid-2016, though, and it’s slower going. The 719 second-quarter deals, worth $135 billion, marked a one-third drop in volume. Yet in the quest to survive and thrive, the value of media attention often goes overlooked. That’s understandable, given that the phrases “private equity” and “public relations” imply diametrically opposite spheres.Since public listing or trading never enters the picture, does it really make sense for private equity firms to seek attention? The answer, it turns out, is ...
M&A Special Report: Fundless sponsors and other alternatives models challenge PE
Public Relations

Danielle Fugazy reports on substantial changes in the private equity industry have occurred in the last few years. PE firms are quickly adapting to compete with other PE firms and with strategic acquirers for capital and deals. Interesting look at NewSpring Holdings in Mergers & Acquisitions’ Special Report on Private Equity >>>

Private Equity-Backed USPack Completes Two Acquisitions

 USPack Logistics (www.gouspack.com), a NewSpring Holdings portfolio company and leading same-day courier and transportation company, today announced that it has completed the strategic acquisitions of Best Courier and Delivery Services and JS Logistics. Best Courier and JS Logistics are the seventh and eighth acquisitions for USPack, the third and fourth under NewSpring Capital, after most recently acquiring Parsippany, NJ-based Flash Courier, and Alexandria, VA-based Washington Courier in March 2016 and September 2015, respectively. The St. Louis Post Dispatch covers the news...