Blog
“Mobile Wallets Help Sales,” Said No Retailer Ever. Jack Connors, as Head of Commerce Partnerships at Google, leads Google’s merchant partnerships for Android Pay and helps merchants use mobile payments as a way to address a broader set of business objectives. His message, delivered during his keynote presentation at the 2017 Mobile Payments Conference, is especially invaluable for merchants who may have implemented one or more mobile pay options in their stores, but just aren’t getting the returns they hoped for.
Connors got the audience’s attention by showing that he understands the frustrations many merchants feel trying to keep up with all the latest mobile payment offerings only to find that customers barely use it. He then made the case for why Android Pay is different from the myriad of other mobile payment options. First, for every smartphone owner walking into a store, there’s a nearly 82 percent chance that they’re using an Android phone, according to Gartner’s latest projections on worldwide smartphone sales. “And, Android Pay is pre-installed on 90% of those phones via carrier relationships,” said Connors. So, even if you’re a merchant whose marketing department has an affinity for Apple Pay, PayPal, Square or perhaps your own mobile wallet, keep in mind the reality that the vast majority of your customers already have Android Pay on their phones, so half the battle...
Archives
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- October 2019
- October 2018
- June 2018
- December 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- May 2014
- April 2014
- March 2014
- April 2013
- March 2013
- January 2013
- August 2012
- July 2012
- May 2012
- March 2012
- February 2012
- November 2011
- October 2011
- September 2011
- August 2011
- June 2011
- April 2011
- March 2011