There’s no single marketing tactic that will deliver exponential business growth. It takes a combination of compelling and optimized content, web design, outbound, email marketing, personalized outreach, and more.
Many of today’s marketers lack the time and often the ability to generate quality content to help their brand.Once they do manage to create content, they then have difficulty getting the right eyes — or any eyes — to read it. This is, in part, due to a fundamental shift in recent years in the habits of media consumption.
According to 2016 research done by Pew Research Center, 62 percent of adults get their news on social media.
Not only are social media sites Facebook, Twitter, and Reddit being turned to for B2B news, the research also shows that users of sites like LinkedIn more actively seek out news as opposed to simply happening upon it; 51% of LinkedIn’s reported 450 million users actively seek out news on the platform.
Casting a wide net, crossing your fingers and using the “click your heels” strategy like Dorothy from the Wizard of OZ to engage what you hope are qualified prospects is inefficient, wasting resources on prospects that aren’t matches for your business.
JMRConnect creates precision ABM programs that use digital and interactive media to personalize marketing experiences with high conversion rates
BRAND WITH A SHAPING INFLUENCE®
Influencer communications harnesses the social power of the people and departments within your organization, getting them to socially engage with customers and potential customers.
Rather than rely on one person for marketing, this method engages the entire organization as brand ambassadors without tying up valuable resources. If you question the efficacy of this approach, consider the following three attributes:
How how each executive has social ties.
How the sales and business development teams are socially engaged with customers and prospects
Even your billing department most likely has relationships with customers.
- Intent-based UX Design
- Personalized Storytelling
- Buyer Persona
- Audience Retargeting
- Personalized UX
- PPC, SEO and Website Design
- Conversion-Oriented Content Creation
- Measurement and Campaign Optimization
- Email Marketing\Outbound Engagement
- Voice Search Optimization
- Voice AI & Assistant Skills Development