Media Relations and Thought Leadership
OVERVIEW
Advantage Communications Group (ACG) engaged JMR in January 2022 to help raise brand awareness for the 1) Company, 2) Executive team, and 3) its portfolio of telecom managed services.
JMRConnect delivered quantifiable results. In addition to raising brand awareness among industry analysts, media, conference organizers, and other influencers, JMRConnect delivered the following ROI:
- By virtue of our longstanding relationships, Advantage was able to enjoy premium exposure at industry events without having to incur sponsorship costs of several thousands of dollars.
- We leveraged our expansive network to secure analyst attention w/o costly subscription fees.
- Our expertise, coupled with aforementioned relationships and industry presence allowed ACG to “hit the ground running,” preventing time lost in ramp-up and “courtship” with influencers.
- JMRConnect adapted messaging and strategic positioning to tailor communications within vertical, telecom/MSP, financial services, cybersecurity, and cloud computing sectors.
SOLUTION: Formally engaged as Public Relations Agency of Record in 2022, JMRConnect developed, launched, and managed an aggressive program that utilized messaging, media and industry analyst relations, thought leadership, and content marketing.
Together, JMR and ACG developed a rich collection of content and multimedia resources in support of a campaign comprised of 1) Strategic Messaging; 2) Direct Market Outreach; 3) Aggressive Influencer Relations; 4) Case Studies; and 5) Thought Leadership; and 6) Content Syndication.
RESULTS:
JMRConnect implemented a tactical communications plan that increased brand awareness among key industry influencers, articulated its longstanding position as the industry’s foremost provider of telecom managed services; together, we saturated the market.
- Google analytics showed an 18 % increase in “direct visits” and “referral visits” combined, which reflects spikes in user traffic from external links (from media) as well as people searching for Advantage Communications Group.
- Organic social media increased engagement as well; LinkedIn followers increased by 2,170.
- 99% increase in earned media coverage, S.O.V.
- Over 2 billion impressions
- More than 6 speaking opportunities secured at ITEXPO, Future of Work Expo and MSP EXPO.
JMR harnessed the insights of ACG leadership delivering notoriety and “industry cred” on hot-button issues like SASE, FinOps, SD-WAN, and lifecycle management. Thought leadership (media coverage) Examples include:
+ Global Banking & Finance Review: The brutal truth about cloud overspending in capital markets
+ ValueWalk: SD-WAN, SASE And The Future Of Banking Networks
+ Channel Futures: ACG, Pushing Agent-MSP Convergence, Lands Extreme Networks Partnership
+ Telecom Reseller: ACG redefining an approach to offering services in changed market landscape
OTHER
- JMR developed Customer Case Studies and testimonials for use in both RFPs and marketing
- JMR executed a 12-month content marketing campaign, instigating engagement across comms modalities
