According to a study in Mountain Marketing Group, an ad featuring a custom vanity number had a response rate of 30% or better.

How many times have you needed customer support and couldn’t for the life of you find a company number? Or are you just frustrated and exhausted by the constant ping of a chatbot that can’t really solve your problem? You’re not alone.

There is still a big contingent of consumers who want to talk to a real human. And if you’re a small business that offers a service, you need to be available to help if the going gets tough. For some customers, solving problems online or through messenger apps simply isn’t enough. So if you’re a new startup, an emerging business, or an established company looking for a refresh, you’d be wise to jazz up your phone number.

A custom vanity toll free number isn’t just an assurance that your customer base or potential new customers can reach a real person, it’s a fantastic marketing tool.