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“Mobile Wallets Help Sales,” Said No Retailer Ever. Jack Connors, as Head of Commerce Partnerships at Google, leads Google’s merchant partnerships for Android Pay and helps merchants use mobile payments as a way to address a broader set of business objectives. His message, delivered during his keynote presentation at the 2017 Mobile Payments Conference, is especially invaluable for merchants who may have implemented one or more mobile pay options in their stores, but just aren’t getting the returns they hoped for.
Connors got the audience’s attention by showing that he understands the frustrations many merchants feel trying to keep up with all the latest mobile payment offerings only to find that customers barely use it. He then made the case for why Android Pay is different from the myriad of other mobile payment options. First, for every smartphone owner walking into a store, there’s a nearly 82 percent chance that they’re using an Android phone, according to Gartner’s latest projections on worldwide smartphone sales. “And, Android Pay is pre-installed on 90% of those phones via carrier relationships,” said Connors. So, even if you’re a merchant whose marketing department has an affinity for Apple Pay, PayPal, Square or perhaps your own mobile wallet, keep in mind the reality that the vast majority of your customers already have Android Pay on their phones, so half the battle…